Grafikdust — Murilo Maciel

RP Toys is one of the top toy distributors in Canada. With an outdated logo, they came to TBWA in search of a more modern and yet playful logo. Just like a toy, RP's brand system is fun, and above all, you can play with it. The shapes used in the logo can be broken down, and combined, to create the supportive brand elements such as pictograms and patterns.

- TBWA Toronto

Deliverables

Branding
Stationary