Role:
Lead Designer
Metlife Building NY
Winning Pitch
Erected in 1960–63 as the Pan Am Building, designed by Emery Roth & Sons, Pietro Belluschi, and Walter Gropius in the International style, it embodies the essence of its connection to New York City. The interplay of its distinctive brutalist form and light, casting myriad shades in its surroundings, is translated into graphic elements seen across the branding system.
The wordmark symbolizes the building's structure in three distinct segments, utilizing a color palette reflecting various times of the day. Crafted in the international style, it merges tradition and modernity, forging a bold and contemporary identity that pays homage to the iconic building's rich history.
