Role:
Lead Designer
Art Direction

Chroma      

Goal: Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options. A brand that Cuban farmers will get behind and believe will be commercially successful in North America.

This is a brand identity that is inspired by the nature and colors of areas where the coffee is produced.  The brand system highlights the mood of each flavor and regions where the beans are cultivated. A combination of bold and vibrant colors, elegant typography and special finishes that creates a premium and elegant brand.