Role:
Concept & Design
Agency:
One Method
Creative Director:
Andrew Richmond
Amin Today
Year―2016
Monarch & Misfits
With two brands under the umbrella — La Carnita and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.
The branding communicates the different personality of all 3 partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch). The O, which comes from Monarch is split to create a crown while the M from Misfits is combined with the opposition symbol (X).
