Role:
Concept & Design
Monarch & Misfits
Branding
With two brands under the umbrella — La Carnita and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.
The logomark represents the different personality of all 3 partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch).
![](https://freight.cargo.site/t/original/i/b47f044fdc3832b17e4399afe079fd87b61ded9134253d62f1251af66a8b84eb/explainer.png)
![](https://freight.cargo.site/t/original/i/7fadbaba7bcfc04ba68f9d5cbe0807c79bfa8e8f12b220488f451d5c9a514bee/05.jpg)
![](https://freight.cargo.site/t/original/i/2118c494a1f49b15879da5ea4b4878e5174ce02a0afc8d9e7e5b696084aa58d3/monarch.jpg)
![](https://freight.cargo.site/t/original/i/9b10185d772aa390f4f3437047586fd648dac6fdf3a80e27b0a2d365563c3c4c/monarch-top.jpg)
![](https://freight.cargo.site/t/original/i/6bb4cceda0f0ec8dfb113e1a5a7a7b25cb2c1087ba9a029faf395595beae8e96/notepad.jpg)
![](https://freight.cargo.site/t/original/i/59d00cfd8a6a5ab29903f1a402deca9856a902eda36aa246a602a7d8154fe22f/MM_posters.jpg)
![](https://freight.cargo.site/t/original/i/aba4c23f3f4229fe8fd9f1a236b290d157f12acccca00dde927bc7a2d0f1160b/Tee_cap.jpg)