Role:
Concept & Design


Agency:
One Method

Creative Director:
Andrew Richmond
Amin Today

Year―2016

Monarch & Misfits      

With two brands under the umbrella  — La Carnita and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.
The branding communicates the different personality of all 3 partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch).  The O, which comes from Monarch is split to create a crown while the M from Misfits is combined with the opposition symbol (X).





Murilo Maciel
© 2022

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Canada