Role:
Concept & Design
Monarch & Misfits
Branding
With two brands under the umbrella — La Carnita and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.
The logomark represents the different personality of all 3 partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch).