Role:
Lead Designer
The Bay
Brand Refresh
As Canada’s oldest brand, The Bay needed to evolve its business model and brand in order to connect with a new generation of consumers. Part of this involved transitioning from a traditional brick-and-mortar retailer to a digital-first lifestyle marketplace. We helped The Bay reestablish itself as the ultimate Canadian lifestyle retailer with a new 350+ pages brand guidelines, an updated loyalty program and a redesigned credit card program.
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![](https://freight.cargo.site/t/original/i/b664e02295b0f3345b61e96cf70c1d4b99791bae50bb5f586cf20405247986ee/09_BOX-BOOK.jpg)
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![](https://freight.cargo.site/t/original/i/f1344b5a2b30a2be60f42934d9c964dade2aa807c05a2bc13eae2b7c46e956c1/anula_report.jpg)
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![](https://freight.cargo.site/t/original/i/f9d384e7b7bffef63e07b0e4758b63cf206e32999db4c3c3f74dd9de2cbbde93/credit-card-boxes_hero.jpg)
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