Refresh of the Trius Brand (packaging & logo) to increase brand awareness & growth in the LCBO. The designs should communicate the care and craftsmanship to create a high-quality wine.
The name Trius comes from the blend of 3 grapes that are used to create their original and most famous wine. Some of the concepts bellow explore the idea of 3 and the combination of the grapes with top view winery patterns as well as a reinterpretation of their "T" mark. To help stand out on shelves, I've used high contrast labels, special finishes, and dielines for the line that is sold in LCBO (the Showcase line is only sold at Trius' winery). All mockups were done in 3D.