Role:
Lead Brand Designer
Concept &
Art Direction
Copywriting
Motion Design
3D Artist
Zellers Brand Refresh & Visual System
Zellers, Canada's beloved discount retailer since 1931,
closed its doors in 2013. In 2022, Hudson's Bay announced plans to revive the brand, catering to a new generation with affordable, high-quality designs for young families.
We developed a new visual identity and design system, and providing creative direction and user experience support for its e-commerce platform.
Some of the products and prices showcased in the creatives are for proof-of-concept purposes only.
Agency:
Lg2
Year―2023
Vice-President, Creative: Ryan Crouchman, Nicolas Baldovini
Executive Creative Directors: Joël Auchu
Creative Direction, UI: Marc-André Dandurand
Creative Direction, UX: Anne-Marie Lavoie
Digital Art Director: Gabriel Larivière
UI Designers: Mika Carbonneau
UX Designers: Anne-Marie Lavoie, Anaïs Fernandez Delattre
Copywriters: Vittoria Vennare
Motion Designers: Samuel Thibodeau