Role:

Lead Brand Designer
Concept & Art Direction
Copywriting
Motion Design
3D Artist

Zellers       Brand Refresh & Visual System

Zellers, Canada's beloved discount retailer since 1931, closed its doors in 2013. In 2022, Hudson's Bay announced plans to revive the brand, catering to a new generation with affordable, high-quality designs for young families.

We developed a new visual identity and design system, and providing creative direction and user experience support for its e-commerce platform.

Some of the products and prices showcased in the creatives are for proof-of-concept purposes only.

Agency:
Lg2

Year―2023

Vice-President, Creative: Ryan Crouchman, Nicolas Baldovini

Executive Creative Directors: Joël Auchu

Creative Direction, UI: Marc-André Dandurand

Creative Direction, UX: Anne-Marie Lavoie

Digital Art Director: Gabriel Larivière

UI Designers: Mika Carbonneau

UX Designers: Anne-Marie Lavoie, Anaïs Fernandez Delattre

Copywriters: Vittoria Vennare

Motion Designers: Samuel Thibodeau