Lead Brand Designer
Zellers Brand Refresh & Visual System
Zellers, Canada's beloved discount retailer since 1931,
closed its doors in 2013. In 2022, Hudson's Bay announced plans to revive the brand, catering to a new generation with affordable, high-quality designs for young families.
We developed a new visual identity and design system, and providing creative direction and user experience support for its e-commerce platform.
Some of the products and prices showcased in the creatives are for proof-of-concept purposes only.
Vice-President, Creative: Ryan Crouchman, Nicolas Baldovini