Metlife Building NY Pitch

Metlife Building NY Pitch

The winning pitch for one of the most iconic NY building.

The winning pitch for one of the most iconic NY building.

The Ask

We were invited by Tishman Speyer to pitch against two other agencies to design the Metlife Building's brand identity. Built in 1960–63 as the Pan Am Building, it was designed by Emery Roth & Sons, Pietro Belluschi and Walter Gropius in the International style.

The Ask

We were invited by Tishman Speyer to pitch against two other agencies to design the Metlife Building's brand identity. Built in 1960–63 as the Pan Am Building, it was designed by Emery Roth & Sons, Pietro Belluschi and Walter Gropius in the International style.

Solution

We decided to bring the address to the foreground of this concept and create a brand system around the number 200. Inspired by the International style, this is a contemporary identity that is connected with the history of this iconic building.

Solution

We decided to bring the address to the foreground of this concept and create a brand system around the number 200. Inspired by the International style, this is a contemporary identity that is connected with the history of this iconic building.