Art Direction, 3D Artist, Design
Design / Art Direction
The first tarot cards ever made in 3D.
A coffee brand that highlights the coffee’s social and environmental impact.
With their centuries-old iconography, tarot cards are a complex mix of ancient symbols, archetypes, religious allegories, that can seem purposefully opaque. By combining different surfaces, materials, textures, patterns, contemporary architecture, and design, this series is a fresh and intuitive interpretation of the two most popular tarot decks: Rider-Waite and Thoth.
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.