Year:
2017

Year:
2016

Role:
Art Direction, 3D Artist, Design

Role:
Design / Art Direction

Major Arcanas

Major Arcanas

The first tarot cards ever made in 3D.

A coffee brand that highlights the coffee’s social and environmental impact.

With their centuries-old iconography, tarot cards are a complex mix of ancient symbols, archetypes, religious allegories, that can seem purposefully opaque. By combining different surfaces, materials, textures, patterns, contemporary architecture, and design, this series is a fresh and intuitive interpretation of the two most popular tarot decks: Rider-Waite and Thoth.

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

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Tarot_all
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© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates