Agency:
Mosaic

Agency:
Community

Year:
2017

Year:
2016

Role:
Lead Designer

Role:
Design / Art Direction

Bacardi No Commission

Bacardi No
Commission

A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.

A coffee brand that highlights the coffee’s social and environmental impact.

The Ask

Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally. 

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Solution


Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture. 

The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.

Result

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Creative Director:
Khaled Juma

Creative Conception:
Rachel Abbott
Ali Meyer

Design Director
Robyn Cambruzzi

Copywriting:
Cece Torchia

Designers:
Mark Mabey
Jazmin Lihou

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Pattern_Tiles
Menus
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bacardi-vinyl
bacardi_tees
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lanyard
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© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates