Design / Art Direction
Bacardi No Commission
A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.
A coffee brand that highlights the coffee’s social and environmental impact.
Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally.
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.
Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture.
The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.
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