Agency:
Mosaic

Agency:
Community

Year:
2017

Year:
2016

Role:
Lead Designer

Role:
Design / Art Direction

Bacardi No Commission

Bacardi No
Commission

A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.

A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.

The Ask

Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally. 

The Ask

Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally. 

Solution

Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture. 

The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.

Solution

Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture. 

The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.

Creative Director:
Khaled Juma

Creative Conception:
Rachel Abbott
Ali Meyer

Design Director
Robyn Cambruzzi

Designers:
Mark Mabey
Jazmin Lihou

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lanyard
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© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates