Agency:
Mosaic
Agency:
Community
Year:
2017
Year:
2016
Role:
Lead Designer
Role:
Design / Art Direction
Bacardi No Commission
Bacardi No
Commission
A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.
A three-day exhibition celebrating Island Might through music, art, and unique Caribbean expression.
The Ask
Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally.
The Ask
Create a bold brand system inspired by the Caribean culture while staying on track with Bacardi's brand identity. The system should work not only for promotional materials, signage, etc but also environmentally.
Solution
Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture.
The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.
Solution
Trough the usage of a 12x16 grid, we created a series of geometric designs and patterns that are rooted in traditional Island values, fueled by the passion of community uprising and shaped by the opulence of 1930s-1950s Miami's art deco architecture.
The colours are a combination of Bacardi's primary and secondary colour palette which, together, helps to create a dynamic, bright and energetic brand system.
Creative Director:
Khaled Juma
Creative Conception:
Rachel Abbott
Ali Meyer
Design Director
Robyn Cambruzzi
Designers:
Mark Mabey
Jazmin Lihou