Agency:
Community

Agency:
Community

Year:
2016

Year:
2016

Role:
Lead Designer / Art Direction

Role:
Design / Art Direction

Chroma

Chroma

A coffee brand that highlights the coffee’s social and environmental impact.

A coffee brand that highlights the coffee’s social and environmental impact.

The Ask

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options. A brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Solution

This is a brand identity that is inspired by the nature and colors of areas where the coffee is produced.  The brand system highlights the mood of each flavor and regions where the beans are cultivated. A combination of bold and vibrant colors, elegant typography and special finishes that creates a premium and elegant brand. 

Result

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Creative Director:
Jenny Vivar

Copywriting:
Cece

Copywriting:
Cece Torchia

oppening
moodboard
logo
GRADIENTS_ALL
closeup_packaging_v2
MUG_TOP_2
BAGS-3
peru_tin
all-bc
Business-Card

© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates