Agency:
Community
Agency:
Community
Year:
2016
Year:
2016
Role:
Lead Designer / Art Direction
Role:
Design / Art Direction
Chroma
Chroma
A coffee brand that highlights the coffee’s social and environmental impact.
A coffee brand that highlights the coffee’s social and environmental impact.
A coffee brand that highlights the coffee’s social and environmental impact.
The Ask
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options. A brand that Cuban farmers will get behind and believe will be commercially successful in North America.
The Ask
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options. A brand that Cuban farmers will get behind and believe will be commercially successful in North America.
Solution
This is a brand identity that is inspired by the nature and colors of areas where the coffee is produced. The brand system highlights the mood of each flavor and regions where the beans are cultivated. A combination of bold and vibrant colors, elegant typography and special finishes that creates a premium and elegant brand.
Solution
This is a brand identity that is inspired by the nature and colors of areas where the coffee is produced. The brand system highlights the mood of each flavor and region where the beans are cultivated. A combination of bold and vibrant colors, elegant typography and special finishes create a premium and elegant brand.
Creative Director:
Jenny Vivar
Copywriting:
Cece
