Agency:
Mosaic
Agency:
Community
Year:
2018
Year:
2016
Role:
Concept Lead Designer
Role:
Design / Art Direction
Bacardi No Commission 2018
Bacardi No Commission 2018
Bacardi No Commission 2018
Bacardi No Commission 2018
No Commission returns to Miami but with a more elevated visual language that has the Bacardi's premium line in its core.
No Commission returns to Miami but with a more elevated visual language that has the Bacardi's premium line in its core.
Challenge
No Commission, presented by BACARDI and The Dean Collection took place in Miami. Returning with an exciting lineup, as well as talks, activities, and musical performances. This edition of No Commission was a photography-only exhibition, with hand-selected photographers and the core visuals had to be connected with Bacardi premium rum line.
Challenge
No Commission, presented by BACARDI and The Dean Collection took place in Miami. Returning with an exciting lineup, as well as talks, activities, and musical performances. This edition of No Commission was a photography-only exhibition, with hand-selected photographers and the core visuals had to be connected with Bacardi premium rum line.
Solution
Following the success and response to our previous year's visual identity, this concept has the same core-based geometric shapes that were inspired by Miami's art deco architecture to create more elevated designs and patterns in conjunction with Bacardi premium line's visual language and the current advertising campaign.
Solution
Following the success and response to our previous year's visual identity, this concept has the same core-based geometric shapes that were inspired by Miami's art deco architecture to create more elevated designs and patterns in conjunction with Bacardi premium line's visual language and the current advertising campaign.
Creative Director:
Rachel Abbott
Ali Mayer