Agency:
TBWA Toronto

Agency:
Community

Year:
2015

Year:
2016

Role:
Product & Graphic Design, 3D Artist

Role:
Design / Art Direction

Gatorade Sweat Machine

Gatorade Sweat Machine

The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.

The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.

The Ask

Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.

The Ask

Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.

Solution

The black vending machine combined with the iconic Gatorade's bolt 
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs. 

Solution

The black vending machine combined with the iconic Gatorade's bolt 
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs. 

Executive Creative Direction: 
Allen Oke 

Creative Direction:
Rodger Eyre, Gerald Kugler

Copywriting & Art Direction:
Nick Doerr, Guilherme Bermejo 

Gatorade_black-machine2
Gatorade_black-machine
gatorade_machine01s
gatorade_machine01
gatorade_machine02s
gatorade_machine02
posters
Gatorade_VendingMachine_WEB_2300028
Gatorade_VendingMachine_WEB_2300057
Gatorade_VendingMachine_WEB_2300067
Gatorade_VendingMachine_WEB_2300116
Gatorade_VendingMachine_WEB_2300058
Gatorade_VendingMachine_WEB_2300110

© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates