Agency:
TBWA Toronto

Agency:
Community

Year:
2015

Year:
2016

Role:
Product & Graphic Design, 3D Artist

Role:
Design / Art Direction

Gatorade Sweat Machine

Gatorade Sweat Machine

The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.

A coffee brand that highlights the coffee’s social and environmental impact.

The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.

The Ask

Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Solution

The black vending machine combined with the iconic Gatorade's bolt 
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs. 

Result

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Executive Creative Direction: 
Allen Oke 

Creative Direction:
Rodger Eyre, Gerald Kugler

Copywriting:
Cece Torchia

Copywriting & Art Direction:
Nick Doerr, Guilherme Bermejo 

Gatorade_black-machine2
Gatorade_black-machine
gatorade_machine01s
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posters
Gatorade_VendingMachine_WEB_2300028
Gatorade_VendingMachine_WEB_2300057
Gatorade_VendingMachine_WEB_2300067
Gatorade_VendingMachine_WEB_2300116
Gatorade_VendingMachine_WEB_2300058
Gatorade_VendingMachine_WEB_2300110