Agency:
TBWA Toronto
Agency:
Community
Year:
2015
Year:
2016
Role:
Product & Graphic Design, 3D Artist
Role:
Design / Art Direction
Gatorade Sweat Machine
Gatorade Sweat Machine
The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.
A coffee brand that highlights the coffee’s social and environmental impact.
The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.
The Ask
Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.
Goal
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.
Solution
The black vending machine combined with the iconic Gatorade's bolt
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs.
Result
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Executive Creative Direction:
Allen Oke
Creative Direction:
Rodger Eyre, Gerald Kugler
Copywriting:
Cece Torchia
Copywriting & Art Direction:
Nick Doerr, Guilherme Bermejo
