Agency:
TBWA Toronto
Agency:
Community
Year:
2015
Year:
2016
Role:
Product & Graphic Design, 3D Artist
Role:
Design / Art Direction
Gatorade Sweat Machine
Gatorade Sweat Machine
The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.
The custom-designed vending machine equipped with touch sensors that measure a person’s heart rate and biometrics to determine how much they’re sweating, dispenses a free Gatorade to individuals that work out the hardest.
The Ask
Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.
The Ask
Design a unique vending machine for Gatorade as well as the user experience and exterior signage across some of Toronto's locations targeting the everyday athlete.
Solution
The black vending machine combined with the iconic Gatorade's bolt
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs.
Solution
The black vending machine combined with the iconic Gatorade's bolt
I initially proposed a more cutting edge design, retro-inspired with rounded edges and black coated matte finish but unfortunately, it had to be adapted to a more traditional vending machine format due to production costs.
Executive Creative Direction:
Allen Oke
Creative Direction:
Rodger Eyre, Gerald Kugler
Copywriting & Art Direction:
Nick Doerr, Guilherme Bermejo