Monarch & Misfits

Monarch & Misfits

A contemporary brand identity that reflects the different personality of all three partners

A contemporary brand identity that reflects the different personality of all three partners

The Ask

With four brands under the umbrella  — La Carnita, Sweet Jesus, Home of the Brave and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.  The branding should communicate the different personality of all 3 partners.

The Ask

With four brands under the umbrella  — La Carnita, Sweet Jesus, Home of the Brave and Good Fortune, Monarch & Misfits is a small collection of individuals who decided to stop the endless search for the right restaurant and just create them instead.  The branding should communicate the different personality of all 3 partners.

Solution

With a simple typographical treatment, the logo reflects the personality of the partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch).  The O, which comes from Monarch is split to create a crown while the M from Misfits is combined with the opposition symbol (X). 

Solution

With a simple typographical treatment, the logo reflects the personality of the partners: Amin Todai, Andrew Richmond (the Misfits) and Jeff Young (the Monarch).  The O, which comes from Monarch is split to create a crown while the M from Misfits is combined with the opposition symbol (X).