Microsoft Build

Microsoft Build

Pitch for Microsoft Build 2018, an annual conference event held by Microsoft aimed towards software engineers and web developers using Windows Technologies. 

Pitch for Microsoft Build 2018, an annual conference event held by Microsoft aimed towards software engineers and web developers using Windows Technologies. 

The Ask

The Microsoft Events Team is searching for a bold, new, cutting edge creative concept for its annual conference. The system should not only work for collaterals and SWAGs but mainly throughout the whole space to create an immersive experience. 

The Ask

The Microsoft Events Team is searching for a bold, new, cutting edge creative concept for its annual conference. The system should not only work for collaterals and SWAGs but mainly throughout the whole space to create an immersive experience. 

Solution

We used the icon as our starting point and to add depth to their story and help their property spring to life we’ve applied the logo to an isometric grid and then expanded it into a 3D element. Metaphorically, it creates not only the building blocks to a Better Future but also visuals that are both abstract and expressive. Lastly, we applied the bright colors from Microsoft's secondary palette. When the pieces are assembled, the feeling is modern and alive.

Solution

We used the icon as our starting point and to add depth to their story and help their property spring to life we’ve applied the logo to an isometric grid and then expanded it into a 3D element. Metaphorically, it creates not only the building blocks to a Better Future but also visuals that are both abstract and expressive. Lastly, we applied the bright colors from Microsoft's secondary palette. When the pieces are assembled, the feeling is modern and alive.