Agency:
One Method

Agency:
Community

Year:
2015

Year:
2016

Role:
Conception, Art Direction,
Illustration

Role:
Design / Art Direction

Nescafe Decaf

Nescafe Decaf

A series of fun and bold illustrations for Nestle's social media.

A coffee brand that highlights the coffee’s social and environmental impact.

The Ask

Create a series of fun illustration for Nestle's social media to promote Nescafe Decaf, highlighting that it can be enjoyed at any time without losing your sleep.

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Solution

With a simple, direct, and bold style, the artworks blend emoticons like sleepy expressions with coffee beans to create images that communicate the main benefit of Nescafe Decaf.
Ps.: As a print lover, I decided to roll it out as an Ad. campaign as well.

Result

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© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates