Agency:
TBWA Toronto

Agency:
Community

Agency:
TBWA Toronto

Year:
2014

Year:
2016

Year:
2014

Role:
Lead Design, Art Direction

Role:
Design / Art Direction

Role:
Lead Design, Art Direction

RP Toys

RP Toys

A dynamic and fun brand system for one of the biggest toy distributors in Canada.

A dynamic and fun brand system for one of the biggest toy distributors in Canada.

The Ask

With an outdated look, RP Toys came to TBWA in search of a more modern visual identity which should reflect the playfulness and fun nature of their business. 

The Ask

With an outdated look, RP Toys came to TBWA in search of a more modern visual identity which should reflect the playfulness and fun nature of their business. 

Solution

The brand system created for RP is no different than a toy: it's fun and you can play with it. Inspired by building blocks, the shapes used in the logo, can be broken down and combined to create endless supportive brand elements such as pictograms and patterns. The vibrant colour palette brings energy and a solid grid system helps to create a modern and fresh brand identity.  

Solution

The brand system created for RP is no different than a toy: it's fun and you can play with it. Inspired by building blocks, the shapes used in the logo, can be broken down and combined to create endless supportive brand elements such as pictograms and patterns. The vibrant colour palette brings energy and a solid grid system helps to create a modern and fresh brand identity.  

Creative Director:
Susie Lee

rp_rationale
rp_miniBVI
rp_stationary
rp_bc

© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates