Agency:
One Method

Agency:
Community

Year:
2016

Year:
2016

Role:
3D Artist, Set Design, Typography

Role:
Design / Art Direction

Sweet Jesus

Chroma

A coffee brand that highlights the coffee’s social and environmental impact.

A coffee brand that highlights the coffee’s social and environmental impact.

The Ask

Sweet Jesus is a café that prides itself on injecting the highest-level of creativity and crafting possible into everything they do. They want their franchise document to do just the same. 

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

Solution

The kit features a white vegan leather bible-inspired book, with concealment and embossed logo. Within lies a 3D printed popsicle and a custom-designed franchise document. This 60+ page brochure features original 3D renderings, in addition to original photography from internationally renowned photographer Matt Barnes.

Result

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Creative Director:
Amin Todai

Lead Designer:
Oleg Fedotov

Copywriting:
Cece Torchia

Copywriting:
Max Sawka

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© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates