The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.

The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.

The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.

The Ask

Sweet Jesus is a café that prides itself on injecting the highest-level of creativity and crafting possible into everything they do. They want their franchise document to do just the same. 

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

The Ask

Sweet Jesus is a café that prides itself on injecting the highest-level of creativity and crafting possible into everything they do. They want their franchise document to do just the same. 

Solution

The kit features a white vegan leather bible-inspired book, with concealment and embossed logo. Within lies a 3D printed popsicle and a custom-designed franchise document. This 60+ page brochure features original 3D renderings, in addition to original photography from internationally renowned photographer Matt Barnes.

Result

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Solution

The kit features a white vegan leather bible-inspired book, with concealment and embossed logo. Within lies a 3D printed popsicle and a custom-designed franchise document. This 60+ page brochure features original 3D renderings, in addition to original photography from internationally renowned photographer Matt Barnes.