Agency:
One Method
Agency:
Community
Year:
2016
Year:
2016
Role:
3D Artist, Set Design, Typography
Role:
Design / Art Direction
Sweet Jesus
Sweet Jesus
The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.
The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.
The franchise kit for Sweet Jesus, a Toronto-based ice cream café, famous for its over-the-top dessert creations.
The Ask
Sweet Jesus is a café that prides itself on injecting the highest-level of creativity and crafting possible into everything they do. They want their franchise document to do just the same.
Goal
Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.
The Ask
Sweet Jesus is a café that prides itself on injecting the highest-level of creativity and crafting possible into everything they do. They want their franchise document to do just the same.
Solution
The kit features a white vegan leather bible-inspired book, with concealment and embossed logo. Within lies a 3D printed popsicle and a custom-designed franchise document. This 60+ page brochure features original 3D renderings, in addition to original photography from internationally renowned photographer Matt Barnes.
Result
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Solution
The kit features a white vegan leather bible-inspired book, with concealment and embossed logo. Within lies a 3D printed popsicle and a custom-designed franchise document. This 60+ page brochure features original 3D renderings, in addition to original photography from internationally renowned photographer Matt Barnes.
Creative Director:
Amin Todai
Lead Designer:
Oleg Fedotov
Copywriting:
Cece Torchia
Copywriting:
Max Sawka