Agency:
Mosaic

Agency:
Community

Year:
2019

Year:
2016

Role:
Lead Designer, 3D Artist

Role:
Design / Art Direction

Trius Wines

Trius Wines

A branding refresh of one of Ontario's most traditional wines.

A coffee brand that highlights the coffee’s social and environmental impact.

A branding refresh of one of Ontario's most traditional wines.

The Ask

Refresh the overall Trius Brand (packaging & logo) to achieve the best possible representation of the brand as well as increase brand awareness & growth in the LCBO. The designs should communicate the care and craftsmanship to create a high-quality wine.

Goal

Create a brand that will break through and give consumers a reason to choose this coffee over the many other premium coffee options through a beautiful, premium brand that Cuban farmers will get behind and believe will be commercially successful in North America.

The Ask

Refresh the overall Trius Brand (packaging & logo) to achieve the best possible representation of the brand as well as increase brand awareness & growth in the LCBO. The designs should communicate the care and craftsmanship to create a high-quality wine.

Solution

The name Trius comes from the blend of 3 grapes that are used to create their original and most famous wine. Some of the concepts bellow explore the idea of 3 and the combination of the grapes with top view winery patterns as well as a reinterpretation of their "T" mark.
To help stand out on shelves, I've used high contrast labels, special finishes, and dielines for the line that is sold in LCBO (the Showcase line is only sold at Trius' winery). All mockups were done in 3D.

Result

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Solution

The name Trius comes from the blend of 3 grapes that are used to create their original and most famous wine. Some of the concepts bellow explore the idea of 3 and the combination of the grapes with top view winery patterns as well as a reinterpretation of their "T" mark.
To help stand out on shelves, I've used high contrast labels, special finishes, and dielines for the line that is sold in LCBO (the Showcase line is only sold at Trius' winery). All mockups were done in 3D.

Executive Creative Direction:
Dave Watson

old-labels
01_hero
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03_hero
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screen-3d
clay-bottles

© Murilo Maciel / 2019

Representation

 

US / CA / UK
Shannon Associates